The content marketing videos have become a buoyant force in the last few years. Most marketing people have realized how invaluable the video content prove to be. However, they often use them to attract the prospects right on the top of the marketing channel. Still, they’re missing the plot because the finest video strategy can guide customers throughout their journey as well as lead them to purchase. So how to make the video content for every stage of the channel? Let’s go through it:
Here, you require videos on the big topics for appealing the masses. You need to think about making content, which can help the viewers, in place of just pushing the products. Here are a few ideas we work out:
How-to videos, show your domain expertise. We suggest making the collection of how-to guides within the dedicated space on your website – offering useful resources for visitors as well as a boost in the search engine rankings.
Videos about calling the determiners, talks with the CEO, or other successful people are leading the way within your industry. This type of content is immediately shareable so that you can send your message in the leading social networks.
If you are running webinars, you can record them as well as analyze into easily digested chunks so that people can rapidly find what they want.
At this level, we love to optimize the content with a call-to-action in the video. Stimulate your viewers for a bit longer through inviting them for watching other videos or download the white papers. In case, you wish to attract them further, divert them towards your website.
At this level, people are evaluating if you’re the right person for them. It calls for the in-depth, helpful, or long-form content.
Videos demonstrating how your services or products fit with your clients are using them already.
Potential customers love to listen to the existing ones and client testimonial videos provide them what they wish with the video testimonials.
They are fabulous to show features and advantages. The ideal time frame for them is 30-90 seconds. You should not go with too much of the details. Just concentrate on the high-level stuff, what the services or products do, and why they are very useful. At this level, you can send more personalized and targeted content. As you know what they have seen, you can provide content that will be useful to them. We suggest to send personalized video through an email, as well as offer to organize a meeting.
Prepared for the finishing level? Video content can be outstanding in converting leads into reliable customers. And after purchasing, you have to maintain the relationships and let them feel that they’ve chosen the right people.
Preparing a great question-answer video could be a very good opportunity for reusing it. When you meet with the potential customers, just provide them with the video link and invite them to connect with.
Are your new found customers getting the finest of your services or products? The initial few weeks might raise further questions, therefore, we generally recommend videos that cover common problems and introducing the support staff. Your customers should realize that there’s a continuous relationship existing.
Lead nurturing videos mean creating videos for a particular marketing campaign as well as releasing them with the proper strategy to generate warm leads. If you go to an event, your targeted lead would be there. So, make a video to inspire them to meet you. During this important stage, the call-to-action is the most important thing so, use it for encouraging trials, meetings, and sales.