Video advertising makes people click, watch, and share more.
The story doesn’t end by only creating a great quality video. It must reach the right people and they need to watch it. Video advertising is the main part of all video distribution strategies. Identifying the appropriate channels and preparing banners and adverts relevant to the targeted audience will help you and you’ll harvest the rewards, increase in the click-through rates, as well as reduction in the cost-per-view. Every video advertising campaign is different, and there are a lot of formats to choose from. Let’s talk about the four most common video advertising types:
With in-banner ads, your video will be placed in the common advertising presentation areas on related websites. They might place in the common MPU (Mid-Page Unit) banners, and will play if clicked or rolled over automatically when the web page loads. It might pop up if the viewer is interested in the ad. All these ads provide a more interactive experience because you can help the content using extra features like web links or social media.
In-content video ads allow you to place the video with some related editorial content. This is less annoying for the viewers because they have already engaged with the subject, and rate your video like an exciting extra. Generally, a brand will advocate high-ranking and high-quality websites to allow the content to add to the post. Do it and your brand will get benefits from the reliable author and website. An approved story on the trusted website will make the brand feel extra trustworthy.
In-stream video ad is the ad, which comes before the video that you’ve selected on YouTube. This is mainly known as the pre-roll, mid-roll if it comes in the middle, and post-roll in case it comes at the end. Here, the primary advantage is its significant reach to the expected audience of millions. Its disadvantage is that numerous in-stream ads provide the viewer an option to skip that ad after a few seconds, therefore the reach doesn’t guarantee the engagement. So, it’s important to target the keywords very carefully to make the initial few seconds very, very interesting.
Social and game apps have provided an outstanding platform for the ad distribution. For the viewers using mobile gadgets, who engage and share content while traveling, video is a perfect option. It provides you expressive reach and because of the social media, allows you to advertise to the highly-targeted people.