We interact with your important people and customers to find out current challenges, perceptions, and requirements. Our conclusion will help you design your content plan to associate with the targeted audience and help them to go to the next level in the journey.
We work in three stages:
Initially, it’s about getting viewers’ passion and your brand’s proposition meet at the same point. Three main ways are there to make the audience respect your content: (1) encourage them with the stories they are associated with; (2) educate them by providing useful details; or (3) help them with the content, which is surprising, entertaining, or just brilliant.
Make a decision about generating your content and how to compose it. For content generation, you’ve three alternatives. You can create it on your own, you can create it in partnership, or you can edit the existing one. For anything that you have made from the scratch, we suggest the ‘Hygiene, Hub, Hero Model’:
It is the hardworking content, which is available 365 days a year, extracting new viewers through providing them appropriate content for the provisions they’re looking for. It normally includes how-to videos and product tutorials– the content, which answers a particular question.
It is designed to think about people as well as encourage them to come back to you frequently. It needs to get updated periodically as well as encourage the viewers to come through.
These contents are written to provide mass awareness. This is generally centered on the products or launch, as well as works through inspiring and entertaining viewers, generally using some kind of storytelling.
Now, you need to consider how to market and distribute the content so that it can be seen by the maximum targeted audience. Again, it can be separated in three parts:
It’s a very good thought to maintain a content library –to keep the content organized and stored, where it becomes easily accessible to the audience.
An editorial calendar can help you ensure that you’re providing different content the whole year.
To ensure that your targeted audience finds your content, you require a strong marketing strategy. Hero content needs to be convoyed by big promotional campaigns in multiple channels, whereas hub content needs closer targeting.